We power a brand’s ability to create audience experiences in real time across bought, earned and owned media platforms.
Other data management platforms tend to focus solely on offering you the ability to create audience segments (predominantly out of third-party data) solely for the purposes of buying exchange-based display advertising (RTB). Core Audience’s platform can feed all your RTB needs (think 40 millisecond response times), but more importantly it was designed to fuel all of your marketing initiatives.
It’s time for a single view of each prospect or customer who touches any of your digital marketing channels. Then having the ability to query that information in real time, to make the next touchpoint work even better. The applications are significant:
- Personalize the website experience – integrate with your content management system (CMS), to tailor site content to unique audiences.
- Customize your email messaging – leveraging Core Audience segments, integrate with your email marketing systems to improve campaign performance.
- Improve premium and RTB display buying – power your display buys with your own audience segments, rather than relying solely on third party definitions.
- Inform your search marketing – utilizing our real-time classification system, marry customer intent data with your keyword strategies.
- Leverage social intelligence – bring social graph data from sentiment tracking and social media management tools to inform your audience models.
The uses don’t end there. Imagine connecting with your offline touchpoints as well – informing your call center, sales force, or retail and point of sale environments. We are focusing on developing pre-integrations with leading technologies across the entire spectrum of the marketing technology ecosystem. (If you are one of those technologies, contact us about creating a partnership).
The impact of applying audience intelligence to all your marketing platforms is significant. It will fundamentally change the way you do marketing. Contact us to learn more.