It’s your Data.
At Core Audience, we believe brands should have control over, and should own their own audience intelligence: their segment definitions, audience data, analytics and insights. We believe all of that data belongs to the brands. That data isn’t an asset the brand’s data management platform provider should be using to make their own system smarter, or worse yet, to sell to others.
Real focus, real functionality.
Our business model is simple. We aren’t selling data. We aren’t resellers of other people’s media inventory. We sell software licenses to brands so they can make use of our technology. We want brands to create better marketing experiences for their audiences using our tools. So our interests are aligned with the brand’s interests. And the functionality we continue to build into our platform is the functionality our clients need.
Protecting the data.
Literally at the core of our platform is not only the belief that you own your own data, but the functionality to make that true. The Core Audience platform assigns discrete ownership at the record level. We’re talking atomic data. Meaning ownership is set for each display ad impression, each search result, each web session, and each email click. Because we collect data in real-time, and append that data to each individual record – you stay in control of that data at all times.
Tracking your data.
Our tag management and data protection functionality will monitor every firing of a third-party query, as well as track where those parties take your data, and what the do with it. Effectively, we give you a digital ‘paper trail’ of how your data is being shared and with whom. Because we believe that your audience data is one of your most valuable marketing assets.
At Core Audience, we believe you’re at a competitive advantage when you own your own.