Deepening existing customer relationships is huge, but efficiently discovering new audiences can move the needle significantly.
Retailers often refer to them as ‘new to file’, those customers who have never been in the database before, never purchased before. All marketers are on a constant hunt for those new customers. Core Audience technology gives you the ability to take the intelligence you build from your existing audiences – to reach, score, and connect with new individuals across the net. With our platform you can:
- Conduct cluster analysis to discover new segments – pre-set segment models may be accurate, but previously undiscovered segments can emerge from the audience data, giving you new characteristics to target
- Develop look-a-like media strategies – leveraging your own audience segmentation models, you can match against third-party populations to get reach at scale, and connect with high-value prospects
- Determine which data sources matter – learn which third-party provider’s data is more important to your audience definitions, reducing waist, and improving the accuracy of your targeting plans
To learn more about how you can use the power of the Core Audience platform to find valuable new customers, just contact us.