Find “Like” Audiences

The premise is straightforward, right? If you continue to learn about the people who interact with your various marketing channels – both prospects and customers – you can use that knowledge to seek out other like-minded individuals who haven’t yet chosen to connect with you. Simply put: if you know your existing core audience, you know what kind of person is most likely to become part of that core.

Retailers often refer to them as ‘new to file’, those customers who have never been in the database before, never purchased before. All marketers are on a constant hunt for those new customers. Core Audience technology gives you the ability to take the intelligence you build from your existing audiences – to reach, score, and connect with new individuals across the net. With our platform you can:

• Conduct cluster analysis to discover new segments – pre-set segment models may be accurate, but previously undiscovered segments can emerge from the audience data, giving you new characteristics to target
• Develop look-a-like media strategies – leveraging your own audience segmentation models, you can match against third-party populations to get reach at scale, and connect with high-value prospects
• Determine which data sources matter – learn which third-party provider’s data is more important to your audience definitions, reducing waist, and improving the accuracy of your targeting plans

To learn more about how you can use the power of the Core Audience platform to find valuable new customers, just contact us.