“The ones who are crazy enough to think that they can change the world, are the ones who do.”
Maybe we’re just a little crazy.
Because we think the world of marketing is in serious need of change, and we’re out to make that change happen. Our mission is to give brands the power to own, control, and harness their own audience intelligence. We plan to do that one brand at a time, one publisher at time. While other software as a service (SaaS) companies might forget that the last “S” is for service, we don’t. Our business succeeds only when our clients do. Surprisingly, it’s a pretty non-technical formula.
We are marketing practitioners.
Part technologists, fused with data science and advanced analytics skills. Part brand and marketing planners, experienced at creating campaigns, programs, and digital experiences. You could think of us as ‘mad scientists’ – combining the modern day mad men, with industrial-grade math men. (Full disclosure, we’re also not all men, more like math-people). We are passionate about data, new applications of technology, and creating customer delight.
Decades of category leadership.
For years, members of our team have been working with leading brands around the world in order to use technology to transform their marketing programs. We have been chiefs of marketing, strategy, operations, and execution. We have been accountable for the same challenges you face today. Together, we are delivering the first audience management platform for brands, providing the infrastructure needed to conduct true audience-based marketing.
If you need the standard boilerplate, because you’re saying great things about us, here you go:
Core Audience is a software as a service (SaaS) company that powers audience-based marketing across bought, earned and owned media. The Core Audience Management Platform, the industry’s first data management platform (DMP) built for brands, gives marketers a single view of their customers and the ability to own those audiences – a sustainable competitive marketing advantage. Core Audience’s fully hosted solution processes terabytes of data every day, transforming that data into actionable audience segments in real time, and ensuring the highest level of availability (99.99% up-time) in the market. Core Audience is owned by iCrossing, a digital marketing agency and a unit of Hearst Corporation, one of the nation’s largest diversified media companies. For more information visit coreaudience.com or follow @Core_Audience.