Inside Hearst’s Programmatic Play
Many publishers reflexively saw the rise of programmatic ad buying as a threat to the premium ad pricing their direct-sales forces could command. But times change, and advertisers (publishers’ clients, after all) want to buy this way. That’s why Hearst…
Core Audience CEO Lavelle: Think Like Steve Jobs
Newly appointed Core Audience CEO Adam Lavelle wants to rule the management audience data space. “I love getting up in the morning, making great stuff, and seeing customer experiences continue to improve,” he says, explaining that 80% of the experiences…
iCrossing DMP Red Aril Becomes Core Audience; Q&A With New CEO Adam Lavelle
iCrossing has rebranded its Red Aril DMP, which is positioned to serve the data management needs of brands, as Core Audience. It has also named Adam Lavelle as CEO of the unit and Peter Randazzo, an AdExchanger columnist, as president.
Marrying Online and Offline Data
Marketers spend a lot of money on advertising and get little insight in return. That’s a shame. You should get campaign performance, as well as the insights, from all your online programs.
Data Industry Reaction: What Is The Biggest Challenge With The Demand-Side Platform Model?
With the demand-side platform (DSP) model continuing to propagate, data sellers and data management providers are seeing up-close how the DSP is applying data to the targeting of users in display, mobile and video ad inventory today.
Red Aril: It pays to know your audience
Advertisers often know their audience far better than content publishers do, but a young San Mateo software company called Red Aril is poised to change that.
Two new partnerships offer advertisers control over privacy, relevant messaging
Mansueto publishes ‘Inc.’ and ‘Fast Company’. Through this partnership Red Aril will help to personalize content, assuring advertisers and publishers using Mansueto Ventures’ platform of a more engaging user experience.