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WTF is a Data Management Platform?

Data now informs almost all aspects of digital media, and data management platforms have emerged to help marketers, publishers and other businesses make sense of it all. Here’s a primer — in as plain English as possible — on what…
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Inside Hearst’s Programmatic Play

Many publishers reflexively saw the rise of programmatic ad buying as a threat to the premium ad pricing their direct-sales forces could command. But times change, and advertisers (publishers’ clients, after all) want to buy this way. That’s why Hearst…