Blog

Using Big Data to Manage Audience Relationships

 Understanding big data is important. But mastering audience data creates break-throughs for CMOs. During a December 5 Direct Marketing Association webinar, “Owning Your Audience: Harnessing Big Data to Better Serve Your Audience,” Core Audience CEO Adam Lavelle helped marketing executives…

Introducing Core Audience

 It’s high time brands and publishers harness data to create better experiences for their audiences. That’s why the launch of Core Audience today is so special. Formerly known as Red Aril, Core Audience is the only software as-a-service data management…

Forrester Calls Out Red Aril

 Forrester Research says digital publishers should “avoid vendors with conflicts of interest” in a new report on the DMP space, Audience Data Management: A Must-Have For Publishers. Analyst Michael Greene also calls out Red Aril as a top player in the…

Good reads: MediaPost and BizReports on DMPs

 Leading publishers are implementing data management and optimization platforms (DMPs), and the business media is taking note. This week Steve Smith at MediaPost’s Behavioral Insider blog and Kristina Knight at BizReports published interviews with me about how publishers are using DMPs. Both are good…