Real-Deal Technology for Data-Driven Advertising
We’re excited to release the new Red Aril website today – trumpeting the success of the Red Aril Data Management and Audience Optimization Platform (DMP). Maybe you’ve been reading all the reports from business press and analysts about 2010 being the “year of data.” At Red Aril, we like to think of it as the “year of your data” as we believe that the only strategic leverage for marketers, advertisers and publishers is to utilize their own assets within a broader data portfolio.
Gaining control of data is not a simple task – with digital data doubling in volume roughly every 18 months. In order for companies to compete they will need “real-deal technology”.
I joined Red Aril and its co-founders Kira Makagon and Dimitri Vaynblat to provide companies with an integrated, full featured DMP—the first of its kind. Our goal is simple: to help clients manage the incredible complexity of their data portfolio and turn it into a true advantage. To do that we’ve built an authentic platform: one that is mature, proven, and enterprise-ready with all the functionality to access, protect, model and transform data into accurate, actionable audiences – audiences that deliver maximum performance.
We couldn’t be more excited by the opportunity ahead. Visit our website to take us for a test-drive. And stay tuned to this blog as the Red Aril team shares its thoughts and experiences with you.