Introducing Core Audience
It’s high time brands and publishers harness data to create better experiences for their audiences. That’s why the launch of Core Audience today is so special. Formerly known as Red Aril, Core Audience is the only software as-a-service data management platform built specifically to give brands the ability to own their own audience data. A press release announcing the news contains more detail, but the simple version of the story is this: Core Audience is committed to providing technology that will help brands and publishers own and harness audience data to build their businesses.
Core Audience isn’t selling data. We’re not selling access to a black box. We give brands and publishers control. Working with Core Audience, brands and publishers can collect the data that their audiences choose to share with them — and merge that data with other data from trusted partners as well as relevant third-party providers.
The data management platform space is heating up. Why? Because brands are recognizing that when customers interact with their brand, data are created — data that the brand has a right to own. The Core Audience platform helps brands improve the customer experience instead of having that valuable customer information escape the boundaries of the enterprise. What brands want is not too complicated: learn something about the customer, and make the next interaction more relevant than the last one.
When Core Audience was known as Red Aril, Forrester Research cited the company as one of the four “pure play” DMPs in a July 2011 article about the category. We couldn’t have been happier to see that kind of recognition because Core Audience began with the premise that audience data belongs to all brands — publishers, business-to-consumer, and business-to-business enterprises. The original vision for Red Aril remains the same, but as Core Audience, our mission is more focused on brands, publishers, and their audiences. Brands already know instinctively who their core audiences are. Our technology gives them — for the first time ever — the ability to recognize those individuals in real time. Brands are also empowered (for the first time) to deliver relevant experiences that make the customer happier – and make the business more successful.
On a personal note: I am more excited than I can ever remember. I have been a practitioner of digital marketing for over 17 years, and today I am proud of what we can offer brands. Here’s what I ask: give us a call. Talk to us. Let’s see if we can help you and your business get closer to your customers in authentic, relevant ways. Together, let’s make better experiences for your customers — experiences that make them want to come back again and again. Remember – your audience data belongs to you. It’s time you really own it.