Forrester Calls Out Red Aril

Forrester Research says digital publishers should “avoid vendors with conflicts of interest” in a new report on the DMP space, Audience Data Management: A Must-Have For Publishers. Analyst Michael Greene also calls out Red Aril as a top player in the pure-play data management segment.

While the Red Aril platform can support all members of the digital media ecosystem, this report focused on the publishers looking into audience selling opportunities and trying to manage disparate audience data sources.  The informative piece discusses why publishers need data management, an explanation of data sources, and an overview of the data management industry.