News & Views
Core Audience Integrates with Evidon to Offer Brands Increased Transparency and Data Security
Deal Gives Core Audience Clients Access to Industry-leading Evidon Encompass™ Technology NEW YORK — February 25, 2013 — Core Audience, the industry’s first data management platform (DMP) built for brands, today announced a first-of-its kind partnership with Evidon that empowers brands to…Using Big Data to Manage Audience Relationships
Understanding big data is important. But mastering audience data creates break-throughs for CMOs. During a December 5 Direct Marketing Association webinar, “Owning Your Audience: Harnessing Big Data to Better Serve Your Audience,” Core Audience CEO Adam Lavelle helped marketing executives…Core Audience Announces Data Partnerships with Datonics and IXI Services
Alliances generate enhanced marketing insights for Core Audience customers NEW YORK – November 29, 2012 – Core Audience, the industry’s first data management platform (DMP) built for brands, partners with data firms Datonics and IXI Services, a division of Equifax,…
Core Audience CEO Lavelle: Think Like Steve Jobs
Newly appointed Core Audience CEO Adam Lavelle wants to rule the management audience data space. “I love getting up in the morning, making great stuff, and seeing customer experiences continue to improve,” he says, explaining that 80% of the experiences…Hearst Digital Media Launches Private Audience Exchange Powered by Pubmatic
Hearst Will Now Make Available to Its Advertisers and Agencies Audience Level Targeting at Scale NEW YORK – June 26, 2012 – Hearst Digital Media, a unit of Hearst Magazines that represents a portfolio of 25+ digital brands including Cosmopolitan,…