Core Audience | Hearst Audience Platform
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Innovating Premium Advertising

Core Audience combines the impact of Hearst’s brand power with proprietary optimization technology to achieve maximum performance for advertisers.

Start reaching your audience more effectively today.

THE CORE EQUATION

Audience
Impact

Access superior content and exclusive audience data across Hearst’s network of 21 iconic magazines, 16 daily newspapers, and 31 local TV station websites.

Technology
Technology

Drive results for your business by optimizing on the most advanced metrics – viewability, engagement, click-through, and onsite actions.

Performance
Performance

Unlock valuable insights about your most responsive consumers and identify future prospects.

Utilize digital advertising for all parts of the sales cycle.

BRANDING

Build consumer recognition

Grow a larger customer base

Revamp brand perception

Promote a new business

ACTION

Drive leads & conversions

Teach consumers about products and features

Capitalize on consumer interest/engagement to generate sales

HARNESSING THE SCALE OF HEARST

21

Iconic Magazine Brands

31

Local Television Stations

16

Trusted Daily News Brands

Devices